Drive-E
LifePaint
THE BEST WAY TO SURVIVE A CRASH
IS NOT TO CRASH
About the paint
Volvo Cars presents LifePaint. Road safety shouldn't be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four.
LifePaint can be used in all sorts of ways. Please note that it works best on textile materials. Applied to clothes, shoes, helmets, pushchairs and children's backpacks - even dog leads and collars.
#volvolifepaint
LifePaint is a unique water based reflective safety spray. Invisible by daylight, it glows brightly in direct glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not damage the colour or the surface of your chosen material, lasting more than a week of normal usage.
LifePaint can be used in all sorts of ways. Please note that it works best on textile materials. Applied to clothes, shoes, helmets, pushchairs and children's backpacks - even dog leads and collars.
#volvolifepaint
Share your LifePaint photos at #VolvoLifePaint
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Every year in the UK over 19,000 cyclists are involved in accidents
Find your LifePaint dealership
OUR 2020 VISION -
"By 2020, no person will be killed, or seriously injured, by a new Volvo."
Volvo Cars/Albedo accept no liability or responsibility for any individual or individual's accident or injury by any road user or other object whilst wearing Lifepaint, damage to property caused directly or indirectly by the paint and that it is transferable. Cycle safety is the cyclist's responsibility and Lifepaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users.
This product has been brought to you by Volvo Car UK Limited.
In the making of this film we used both reflective paint products available from Albedo100. Lifepaint was used on textiles and is water based, and the other Albedo reflective paint products are for metals and are oil based so not suitable for use on textiles due to permanent nature. The film has not had any post production enhancement to the reflective capabilities seen.
Our Innovations
Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life. We're especially proud of our advances in efficient power, connectivity and safety. We call our thinking in these areas: Drive-E, Sensus and IntelliSafe.
